News & Views

Raising a glass to Snug Bar’s success


It’s always a pleasure to tell a story about the success of one of our commercial property clients, and it has been a particular delight to see the Snug Bar grow and grow.

It all started back in 2005 when Snug owner operators Giles Fry and Ashley Moore set out to create their own unique all day bar, serving handcrafted cocktails and tasty comfort food.

The Snug Bar recently opened its 7th bar - we are proud to have played our part

The Snug Bar recently opened its 7th bar – we are proud to have played our part

The pair met in the early 2000s when they worked for TGI Fridays in the west end of London (the busiest one in the world at the time). Giles was the General Manager, and the business brains, and Ash the cocktail creator extraordinaire, having opened various Planet Hollywoods around the world and competed in international cocktail bar tending events.

Over a cocktail or two, they began formulating their business plan and in 2005 established the first Snug Bar in Cambridge. Since then the business has gone from strength to strength, culminating in the opening of the 7th Snug Bar in Ware, Hertfordshire.

Sherrards have worked with Snug owners Giles and Ash for the last few years, assisting with various acquisitions of existing bars, and issues surrounding re-branding and refurbishment, and dealing with Premises Licence transfers.

Property Solicitor, Claire Haywood comments, “Having worked with the owners of The Snug Bar over the last few years, we are delighted to see them celebrate their 10th anniversary with the opening of their 7th bar. We wish them continued success and look forward to assisting them with further expansion in the future.”

Giles Fry, adds, “We are really excited to launch our 7th site for The Snug in Ware, where we hope to provide a warm, inviting and up-to-the-minute venue. Working with Claire Haywood and Alasdair McMillin at Sherrards has been extremely beneficial. They are not only excellent lawyers but also understand our business needs and take a commercial approach to all that they do.”

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